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Marketing: Selected Doctoral Theses “Essays on MarTech: Learning to Design, Deliver, and Diffuse Interventions” Author: Jeremy Yang () Committee: Juanjuan Zhang (co-chair), Sinan Aral (co-chair), Dean Eckles Abstract: Chapter one develops an algorithm to predict the causal effect of influencer video advertising on product sales Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary The main aim of the doctoral dissertation is to develop and test an extended Country Equity Model (CEM) which incorporates country image, elements of (country) brand equity and the effects of them on destination evaluation in one common, complex model. The goal of our empirical research is to explore, within a complex model all the relationships
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Writing Doctoral Thesis In Marketing: 10 Solid Topics To Think Of. The thesis for your PhD is the most important document you will ever research and write during your academic career. It will prove your point, show what you have learned, and possibly help you to Following are good PhD topics in Marketing suggested by our academic marketing researchers which can bring out a good PhD research and thesis: Role of corporate sustainability and social responsibility in marketing and branding; An Assessment of Green Marketing Tools for Increasing the Consumption Pattern of Green Products among Generation 1. Marketing: Selected Doctoral Theses. TITLE: “Consumer Inattention, Uncertainty, and Marketing Strategy” -- Xinyu Cao () COMMITTEE: Juanjuan Zhang (chair), Tony Ke, John Hauser. ABSTRACT: This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is File Size: 73KB
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Marketing: Selected Doctoral Theses “Essays on MarTech: Learning to Design, Deliver, and Diffuse Interventions” Author: Jeremy Yang () Committee: Juanjuan Zhang (co-chair), Sinan Aral (co-chair), Dean Eckles Abstract: Chapter one develops an algorithm to predict the causal effect of influencer video advertising on product sales 1. cause-related marketing in the digital world 2. Brand Destruction in the Virtual World 3 Recommendations Webster University Does digital marketing in 1. Marketing: Selected Doctoral Theses. TITLE: “Consumer Inattention, Uncertainty, and Marketing Strategy” -- Xinyu Cao () COMMITTEE: Juanjuan Zhang (chair), Tony Ke, John Hauser. ABSTRACT: This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is File Size: 73KB
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A List of Great Sample Dissertation Topics in Marketing Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works The main aim of the doctoral dissertation is to develop and test an extended Country Equity Model (CEM) which incorporates country image, elements of (country) brand equity and the effects of them on destination evaluation in one common, complex model. The goal of our empirical research is to explore, within a complex model all the relationships PhD Research Topics In Marketing - PhD study tips
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A List of Great Sample Dissertation Topics in Marketing Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works · more than one social marketing doctoral thesis over the examined period. It indicates that overall 17 universities in the United States, the United Kingdom, Australia, and Ireland produc ed % Following are good PhD topics in Marketing suggested by our academic marketing researchers which can bring out a good PhD research and thesis: Role of corporate sustainability and social responsibility in marketing and branding; An Assessment of Green Marketing Tools for Increasing the Consumption Pattern of Green Products among Generation
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